Subtitles on The Internet: Open Letter to Studios and TV Networks
Updated April 22, 2009 Original Post
To ABC, NBC, CBS, Lionsgate, Sony, and anyone else who’s not listening.
Why not caption your internet video?
Look at the markets not served by not captioning your video content:
-deaf and hard of hearing?
-people at work who can’t turn the sound up?
-people without the ability to have sound on their computers
-people who just don’t clearly understand what’s being said
These are people who buy your DVD’s, who watch your adverstising, buy your advertiser’s products.
How hard is it to make your video sites captioned?
You have all the data already – scripts, teleprompters, cc from tv – It’s already there. CC in Flash is not hard, and there are several people producing video players with CC capability built in.
This simple blog, where I place captioned videos of your content, has received over
214,000 views. Don’t you want those viewers to go to your sites?
Don’t get me wrong, I am enjoying myself. Everybody’s gotta have a hobby – mine
is captioning videos, and watching the page views climb and climb, and hearing the
people say how much they appreciate that I volunteer to make the content accessible.
But it’s your content! I am helping to promote your stuff, and doing the work
that you should have done, and that you could have done much easier than I.
Marlee Matlin on Ellen: the video that I captioned received 5,325 views in two days, and 17,000 so far.
Marlee Matlin on ET: This video has received 6,143 views.
Shoot, the 30sec Advertisement for ”Dancing with the Stars” has received 1,668 views.
(What? You don’t even caption your own advertisements?)
Insider – another 1400, and with Lisa on the red carpet, 1067. Those are 15000 views
that you guys should have had.
I have about 122 movie trailers that I have captioned.
These accumulate to 50,000 or more views that I have had and about hundreds of hours of my time, that should have never happened, had you guys been doing your job. I’m a slow typist, and I have to listen to the videos 5 times to get the text – you have it already typed out!
Come on guys – it’s time to step up! You studio editors could slip the text to the webguys.
You studio webguys could be suggesting this.
You studio execs should be demanding this.
Where are you?
(PS – Studios, Thanks for letting me have the views – I am making great new friends! )
[Edit 6/2009: See also JJP letter about Netflix: http://blog.deafread.com/iwii/archives/60]